Videos

Convergence of the Traditional Sales Rep. Darryl Praill (VP Marketing - OnPath) talks with Jim Domanski (President - Teleconcepts Consulting) about why the traditional sales rep who spends their time in face-to-face meetings, is quickly disappearing due to the convergence of technology, the millennial generation, and economics. Learn what this means to your field composition.

Content. I want it. You need it. This video is by Darryl Praill, VP Marketing at OnPath. Darryl talks about how B2B Marketers need to start thinking more about their own personal shopping habits and how they buy. What they'll realize is that it takes content to make them purchase almost anything. Lots of it. It's all about reducing or eliminating perceived risk. When the risk level is low enough, and the purchase desire is high enough, then I'll conclude the transaction.