OnPath is Canada's premiere developer of Student Advancement Recruitment Systems using Salesforce.
OnPath has developed and implemented hundreds of Salesforce database systems. Over the last few years, we expanded our services to include building custom Student Advancement Recruitment Systems for clients like Algonquin College.
Like other higher education institutions, Algonquin College is facing the challenge of steeply declining student-aged populations across Canada. To help adjust to this demographic shift, Algonquin College hired OnPath Business Solutions to deploy Salesforce with Marketo to revamp its student recruitment process. After conducting due diligence to determine that Salesforce enables them to comply with Canadian data privacy laws and public sector regulations, Algonquin College rolled out a Student Advancement Recruitment System on Salesforce.
Salesforce, in conjunction with Marketo, automates student lead capture via its website and social media channels, manages lead scoring and segmentation, executes targeted communications, and tracks conversion targets. Algonquin’s Student Advancement Division have also deployed Chatter as a digital communication hub, breaking down traditional communication silos and organizational structures, helping the team stay focused on sales. Within the first year of rollout, Algonquin College increased lead generation by 23% and reduced collateral fulfillment time by >50%.
Algonquin College’s Corporate Training Department has also implemented the Student Advancement Recruitment System, using the Salesforce platform to manage all aspects of their business, from sales and marketing to back-end administrative processes. When the team sets up a training course for a corporate client in Salesforce, the system provides the sales representative with the ability to determine the profitability of a contract at the time of sale, empowering staff to make real-time business decisions that drive bottom line results.
Request a discovery call today to learn more about our Student Advancement Recruitment Systems for Colleges and Universities.