"A conversation is the foundation through which people build trust, exchange ideas and ultimately look for ways to do business together." Dan Scheunert (President, OnPath)
Why Sophisticated Business Conversations?
Decision makers are overwhelmed with phone calls, emails and advertisements vying for their attention. As a result, it is extremely difficult for marketers to break through the clutter and engage prospects in quality business conversations. Everyone knows that you can’t be successful selling products and services unless you consistently have good conversations.
Our Concepts and Methodologies are derived from three key foundations:
1) More Quality Conversations. There simply isn’t enough of quality early stage business conversations taking place. Most companies can’t even track the number of conversations that do take place, and sales people usually don't make the volume of calls necessary to keep their pipelines full.
2) Reduced Costs with Integrated Marketing. It’s well known that Return on Marketing Investment (ROMI) declines when you don’t coordinate all of your activities together. Best in Class companies recognize that they must sync all of their communications and speak to various buyer stages in order to drive Leads further down the Sales funnel.
3) Think Long Term to Close More Business. Everyone knows that even in those circumstances when real business conversations take place that a small fraction proceed to the sales pipeline let alone close. Unfortunately for the most part organizations have been unable to capitalize on the information they learn about any given prospect. Today sophisticated and cost effective CRM and Sales Automation systems abound and yet most organizations concede that their databases are shamefully dysfunctional.
A Sophisticated Business Conversation is one that happens at the right time, that connects problems to solutions and that leverages a variety of coordinated media in order to stay cost effective. OnPath has developed its proprietary SMART Path Methodology over the last 18 years, it meticulously touches on hundreds of inputs, extensively leverages technology and process and over time it produces unparalleled results.