Better Business Conversations

Complex Conversation Programs

Strategic, integrated, and multi-touch business conversations that shorten the sales cycle of complex products and services

Knowing where your prospects are, what they need, and how they form their buying decisions is powerful information. For complex products and services, it can be a challenge to have comprehensive, integrated, and effective, multi-touch programs that educate your customers and close sales. Cold calls and scripted telemarketing campaigns can turn high-value prospects away, while the traditional print and email marketing mix is hit and miss.

OnPath Complex Conversation Programs combine a variety of technologies, systems and processes to establish, nurture and harvest the returns of strong business-to-business relationships. From influencing opinion early in the buying cycle to positioning your company as a trusted advisor and handing off true sales opportunities that are ready to engage, our programs shorten complex sales cycles and produce greater returns each time.

Working with OnPath, you can:

  • Make solid decisions about marketing budgets and programs based on insightful market and customer intelligence, profiling and segmentation.
  • Effectively communicate the breadth and depth of complex solutions and product lines for better up-selling and cross-selling success.
  • Dramatically lift the return on investment of your current marketing programs and raise the bar for return-on-marketing-investment in the future.
  • Adopt a business conversationsphilosophy that yields greater results and higher-quality business conversations than cold calling alone can deliver.
  • Narrow the gap between marketing and sales by improving lead quality and follow-up practices. This produces real sales opportunities versus unqualified leads.

A Program for You

Our Complex Conversation Programs are custom-tailored to build profitable relationships and demand-generation programs that optimize your sales and marketing investments. They combine a full spectrum of technology platforms, market intelligence systems, online and offline touch points to deliver real-time insights about your customers and prospects. The program we design for you may involve any mix of the following capabilities:


Sales Programs

  • Appointment setting
  • Lead nurturing
  • Up-selling & Cross selling

   

Marketing Programs

  • Win-back programs
  • Market intelligence

Real Results

Clients who use our Complex Conversation Programs have achieved of results like these:

  • 66% increase in the average lead value
  • 32% reduction in overall marketing spending
  • 60% conversion rate of qualified leads-to-sales
  • 30% boost in sales from win-back programs for lost or dormant customers

Make a smart call: Start a conversation with us!