"Studies show that 80- 90% of all click throughs are done through the organic listings of search engines." Brian Ortiz
Organic listings appear on the left side of the search engine page and are the results that occur naturally due to advanced search engine algorithms. These are not the results of paid advertisements. If your company does not appear on the first or second page (top 20 results) of Google based on what your prospects are searching for, then you may be missing out on a HUGE volume of traffic to your website.
TIP 1: Before trying to optimize specific keywords use the Google Keyword Suggestion Tool. This is the only way to know the monthly search volume for a specific keyword phrase. The search volume will tell you whether or not your desired keyword phrase is worth optimizing and the possible competition.
TIP 2: Check out the SEO Tactics Chart. Jen Doyle, Senior Research Analyst from MarketingSherpa asked more than 900 B2B marketers which SEO tactics they used, which were most effective, and which required the greatest level of effort.
We have some of the best SEO experts in the market. We specialize in taming a little search engine called Google. Yes, we dabble with other internet search engines like Bing, Yahoo and MSN, but the Holy Grail of search engine marketing is Google. The best part about our crew is that they can prove the search engine results. If you're creating a new website or redesigning an existing one, we can work together to help you create an optimized and search engine friendly website.
Don’t overlook that SEO requires a global presence. It's about being active in relevant conversations in media, blogs, social media, and discussion forums. It's about promoting your links in any public correspondence including news releases and events. We understand the big picture and can help you conquer your SEO requirements. Regardless of what we say, the numbers are the ultimate arbiter of our results.
Below are some of the SEO reports we can offer:
- Positioning Reports
- 8 Week Summary Reports
- Coding Summary Reports
- Linking Reports
- 5 Month Campaign Summary Report