pay-for-performance

OnPath offers a variety of customized digital marketing services on a pay-for-performance (PPC) or cost-per-action model (CPA). This means you only pay for every lead, enrollment, purchase, or desired result you receive.

Our risk-free model eliminates any upfront costs and preserves your marketing budget. That’s because we put our years of experience and expertise into every program by launching campaigns across various channels, managing the marketing budget, ad expenditures, and creative costs and strategy that deliver measurable results. With OnPath’s Pay for Performance model, you can be confident our team has the skill and tools to provide you with the results you desire in a timely manner.

  • Pay only for results
  • Competitive research and online analysis
  • Analysis of current lead generation campaign and creative
  • Dedicated resources for your campaign

B2B AND B2C EXPERIENCE 

Do you require leads for your sales team? With OnPath, you can significantly boost your efforts in generating both B2B and B2C qualified sales leads. We’ve worked with clients such as Affirm Financial and CARP who have benefited from our generated, targeted conversations with their audience. We also utilize limited time offers, whitepapers, case studies and webinars to attract new leads. Using this method, you can accelerate lead generation and even speed up your sales cycle.

CUSTOMER ACQUISITION: E-COMMERCE AND ONLINE SALES 

More customers means more sales. That’s why OnPath uses various channels for CPA advertising campaigns. We have extensive experience in acquiring new customers with payment, upselling services and products, as well as driving repeat purchases. This is in addition to our experience in building customer buy flow, payment processing and product fulfillment (we process more than 80 million transactions a year). With so many leads generated each day, it’s crucial that your sales team only receives qualified leads. OnPath makes the relationship between your marketing and sales teams easier through our targeted customer acquisition strategy.

ADDITIONAL SERVICES 

CONVERSION OPTIMIZATION 

Convert more visitors into customers. We audit your ecommerce site to optimize sales conversion. We review the visitor user flow and customer buy flows to identify gaps in the process, including messaging, placement and the call to action (CTA). We assist in driving sales-ready leads through optimization of your online sales funnel. The process is continuously mapped, implemented and tested to increase conversion week after week, month after month.

In time, our optimization strategies will not only help convert first time visitors into customers but also encourage return customers and promote brand advocacy.

BRAND AWARENESS AND TRAFFIC GENERATION 

The right message, at the right time. We present your brand to the audience most likely to benefit from your products/services and market to them on the devices they use. We incorporate buyer behavior, psychographics, demographics and competitor intelligence to create a targeted customer profile. The profile is used to create an outreach strategy that enhance your brand. At OnPath, we know your brand message is essential to who you are as business, that’s why we don’t replace the tone you already use, but rather provide a boost to what has made the message effective so far. Through a customizable model, you can be certain the leads we generate for your business are those you who fit your target demographic.

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