Lead Nurturing

"The average sales rep only makes 80-100 telesales prospecting calls per week." SiriusDecisions

Combine this with the fact that sales reps are often busy managing large accounts, it's no wonder the only leads which get a follow up call are the ones that are in the sales funnel that will close in 30-90 days. Unfortunately, when leads go untouched sales reps run the risk of losing many long-term sales opportunities.

We can make sure leads get touched on a regular basis through our lead nurturing services and B2B lead generation services. Let us make the telesales calls, send the emails and nurture the relationship until the leads are HOT and ready to buy. When you hire us to nurture leads for your B2B lead generation campaigns your sales reps can:   

  • Spend more time writing proposals and closing sales
  • Continue to manage large accounts
  • Work with a pipeline of sales-ready opportunities
  • Know each lead's identified pain, need and budget
  • Ensure that good prospects never get neglected

Further, allow us to automate your lead nurturing. This is a great service for event marketing. We can create multi-part email campaigns for a near unlimited number of nurture events including first time opt-in, early sales funnel leads, late funnel leaks, slow funnel leaks, reacquisition of lost customers, title-specific, vertical-specific, geographic-specific, and more. 

We can do progressive profiling to continue to engage your prospect and grow your knowledge of them. Our team can also score the leads before they get based passed to sales.

If you have a need to nurture your prospects over time, let OnPath help you develop and manage a highly engaging and cost effective program. 

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