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Lead Generation

500 sales leads every 90 days for six consecutive quarters!

This is how many qualified B2B sales leads we continue to generate for a large enterprise technology client. The minimum quota is 500 qualified sales leads every 90 days. We have been successful in exceeding this quota for six consecutive quarters.

According to SiriusDecisions, 35% of the leads being worked shouldn't be worked. In addition, only 55-60% of sales reps actually make quota. That clearly means the sales reps need more training in Sales Methodologies to know how and when to work the leads.  We have programs for that.  It also means that the reps are not doing a great job developing a large enough funnel of leads. That's not uncommon. Most reps get tied up working deals - deals they should work and deals they shouldn't be working - which doesn't leave enough time to fill the funnel relative to the organizations funnel math conversion rate.

Let us do the B2B lead generation for you so your sales team can be more successful.  And, even more, let us help you understand your funnel math so that you can better forecast, and better establish appropriate rep quotas.

Our clients enjoy a 30% to 60% conversion rate of qualified leads to sales. Even though we cannot control what happens after a lead is handed off to a client, our conversion rates still surpass the industry average of 20%. Whether you're looking for a quick boost in sales lead generation or an ongoing campaign to keep the sales pipeline full - we can help. Below are a few more results we have achieved.

  • 150 qualified B2B leads in less than 90 days
  • 215 B2B finance leads within 60 days
  • 1100 qualified B2B leads in less that 4 months

One final thought - sales lead generation isn't only about developing active sales opportunities today, it's about nurturing opportunities for tomorrow and beyond. What are you doing to lead your future sales opportunities?  We can help with that too.

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