Events Library

Sales is Mars, Marketing is Venus
Join us for 29 minutes as Jennifer Young (Director of Sales, Miller Heiman), Doug Jordan (President, AFC Consulting) and Darryl Praill (Marketing Consultant, OnPath) discuss the blunt truth about why sales and marketing can’t seem to get along and what you can do about it.

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Top 5 Reasons Sales Hates Marketing
Join us for 29 minutes as Mark Hunter (President, The Sales Hunter) and Dennis Van Staalduinen (President, Brandvelope) discuss the hate between sales and marketing and how marketers can put some love back into the game.

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Difference Between Nurturing and Stalking
Join us for 29 minutes as Robert Rose (President, Big Blue Moose) and Jennifer Saunders (CEO, Soapbox Marketing) discuss the differences between nurturing and stalking. You’ll learn some of the most effective strategies, tools and techniques.

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5 Cheesy Sales Techniques That Work
Join us for 29 minutes as Dan Planetta (VP Sales, MaxSys) and Cale Helmer (Director Corporate Sales Training), discuss the 5 cheesy sales techniques that can be great, or make a prospects' eyes roll, depending upon the situation.

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OnPath Drives 53 Leads in 20 Days for BDC
Join us for 29 minutes as Marc Yelle (Manager Entrepreneurship Centre, BDC) and Heather Burhan (VP Customer Care, OnPath) discuss the strategies and tactics BDC Ottawa used to help fuel more opportunities and get 53 leads in 20 days.

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How to be a Marketing Superhero 2
Join us for 29 minutes as Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training) discuss quick-hit marketing tactics to help you build a winning funnel for 2012.

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How to be a Marketing Superhero
Join us for 29 minutes as Francine Lortie (Associate Director Marketing, Bell Canada), Allan Zander (CEO, DataKinetics) and Daniel Aitken (Marketing Director, Pivotal Payments) discuss quick-hit marketing tactics that will help you drive sales before the end of 2011.

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12 Things About Dreamforce 2011
Join us for 29 minutes as three Salesforce Partners, Maureen Murray (Business Development Manager, Marketo), Will Wiegler (VP Marketing, BigMachines) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath Business Solutions), share their experiences about Dreamforce 2011.

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5 Killer Google AdWord Secrets Exposed
Join us for 29 minutes as Jason Kreidman, Vice President of Business Development at BestRank and Anna Sawyer, Marketing Manager at Trada Inc expose the Top 5 Google AdWord Secrets. Learn how to optimize your Pay-Per-Click campaigns so you can get more qualified clicks for lower costs.

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Your Marketing Sucks
Most companies don't have a clue about good marketing. Join us for 29 minutes as Mark Stevens, Author of “Your Marketing Sucks” and Darryl Praill, President of Darryl Praill.com discuss the 5 ways marketers can give sales people better leads.

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Greed is Good, but Profit is Better

Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and David Hayes (Vice President, Sales & Marketing, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how to use technology like Salesforce.com to leverage more sales and profits.

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B2B Cold Calling - Is it Dead?

Ardath Albee (CEO, Marketing Interactions), Jim Domanski (President, Teleconcepts Consulting) and Krissie Thornton (Program Architect, OnPath Business Solutions) share their strategies and tactics on how companies are using the telephone for successful lead generation.

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How Cisco Gets it Right
Cisco’s smart use of social media plays a big part in maintaining their worldwide presence and success. Featuring: Tim Washer, Manager, Social Media, Cisco. Deborah Strickland, Manager of Social Media & Digital Marketing, Cisco.

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Social CRM
What is it? Should you care? Join us for an engaging 29 minute session as we candidly discuss the merits of Social CRM. Featuring: Darryl Praill, DarrylPraill.com. Mitch Lieberman, Comity Technology Advisors. Eric Hollebone, OnPath.

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So You Think You Can Sell
Let's see what our judges think. Featuring Larissa Gschwandtner, Vice President Marketing, Selling Power Magazine. Richard Blakeman, Sales Vice President, Miller Heiman. Matt McDarby, Interim VP Enterprise Sales, Huthwaite (SPIN).

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Sales vs Marketing
It's the classic match between Sales vs Marketing. Who gets the biggest bang for the buck? Blue Trunks (Sales): Terry Ledden of Sales AboutFace - Sandler Training. Orange Trunks (Marketing): Peter Caputa of HubSpot.

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Clash of the Sales Methodology Titans
Join us for 29 minutes as Richard Blakeman (Sales Vice President - Miller Heiman), John Golden (CEO – Huthwaite) and Jennifer Saunders (President – Soapbox Marketing), go head-to-head by presenting their best strategies for complex sales.

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Marketing Automation vs. CRM
Do you really need both? Our panelists debate the options. Featuring: Darryl Praill (OnPath), Ardath Albee (Marketing Interactions Inc.), Jep Castelein(LeadSloth) and Tim Rees (OnPath).

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You Twitter Face
Candid Talk about what really works in B2B Marketing. Is the telephone still a viable way to generate sales or are the best sales coming from social media like YouTube, Twitter, Facebook and LinkedIn? Featuring: Darryl Praill (OnPath Business Solutions), Phyllis Dealy (Woods Witt Dealy & Sons), Art Sobczak (BusinessByPhone) and Jim Domanski (Teleconcepts).

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Stop Whining About the Economy
5 Marketing Lessons IBM Learned the Hard Way. IBM speaks candidly about the challenges, the politics, the shortcomings, and the successes that helped them survive and succeed during the economic downturn. Featuring: Mark Emond (IBM), Monica Nichele (IBM), Darryl Praill (OnPath Business Solutions), Heather Burhan (OnPath Business Solutions).

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The Naked Truth - Salesforce Clients Bare All
Two CRM customers speak candidly about the challenges, politics, shortcomings, and unknowns with deploying Salesforce.com. Featuring: Darren Just (Bridgewater Systems), Gary Fehr (Algonquin College), Darryl Praill (OnPath), and Tim Rees (OnPath).

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