98% Qualified Attendee Rate with IBM
Each year IBM hosts a variety of event marketing VIP dinners in multiple cities throughout North America. The demand generation events range from trade shows, seminars, online presentations to corporate sponsored dinners. In every case the goal is to attract qualified senior level executives and achieve a high B2B marketing attendee rate.
With an average of only 50% of all registrants actually attending an event, you need a high-value integrated B2B marketing approach in order to effectively recruit more qualified attendees. We work with IBM to ensure that their event marketing campaigns are successful. We can do the same for you.
Let us qualify the list, coordinate the emails, plan the direct mail and execute all the follow up calls for your next event marketing campaign. We can also provide directions, update the CRM database and answer questions for attendees. If you have many demand generation events throughout the year, or perhaps located in multiple cities and timezones, why not let us manage the campaign for you. Our event marketing programs have proven to be successful at:
- Increasing event registrations
- Improving event attendance
- Attracting qualified participants
- Decreasing the cost-to-qualified attendee ratio
- Streamlining the process of event management