8000 new prospects identified in 12 weeks
We achieved this result for a large financial client. The problem was that they had a huge database of potential clients but they did not have the staff to make all the calls necessary to qualify all the records.
When you need to qualify a huge list of records, why not outsource the B2B lead generation activities? Sometimes it's easier to hire a company to do the foundational work for you so that your team will have a cleaner database for marketing campaigns.
Some of the services we offer include:
- Data cleansing
- List acquisition
- Collecting new email addresses
- Confirming address information
- Adding new contacts to records
According to Ikhana, typical marketing databases contain 27% to 40% incorrect data. The impact on bounced emails, wasted dials, deduplication and associated postage costs is astronomical. The ROI for a clean and qualified B2B lead generation database is simple. Further, with the advent of social media including LinkedIn and Twitter, not to mention traditional email, using OnPath to build out your contact methods means your message will be heard by your prospects across multiple mediums.
Beyond cleaning your database, we can even introduce technologies to correct your web forms before the data ever enters into your CRM system. It's actually more affordable to fix it before than after. We'll work with you and optimize your most valuable possession - your client and prospect database.