Make the Most of the Slow Season

"When the slow season strikes," says Dan Scheunert, President of OnPath,"it's time to put some energy into pumping up sales for the 2nd half of the year." He's reviewed a list of action points that make the most of your downtime, and says here's where you should start:

Strengthen connections with your current customers and future prospects.

According to Scheunert, "Downtime is the right time to make sure you can reach out to your present customers, your lost or dormant clients and prepare an accurate target for those customer aquisiton campaigns you have planned for the fall."

Scheunert highlights the accomplishments of one OnPath client that:

• Profiled 12,000 new prospects.
• Identified the buying attributes of over 60% of their dormant client list and,
• Achieved 15,000 new sales in 8 weeks when their peak season arrived

In addition to the quantitative results above this client now has a front end direct marketing program that will continue to increase market awareness, acceptance and recognition of it's products and services.

"Downtime isn't a problem, it's an opportunity," says Scheunert. "It's time to catch up on all the little housekeeping, data and brand related tasks that have been put off due to time constraints. In addition to positioning your company for future success, you'll likely find that an OnPath Data program can keep you, and your staff, busy and optimistic about turning things around in the second half of this year."

Call us today to start your summer data profiling campaign.