"The term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data." Wikipedia
Most companies collect data from website landing pages, purchased lists, webinar registrations, event attendees and business cards from a trade show. Unfortunately, all these data sources can have different formats and different data points. Not cleaning the data prior to import can result in data de-duplication and cause a mess in your database. Not cleaning the data at the point of collection - such as your online web forms - doubles your effort, and costs money to make it usable. Data de-duplication before data migration is something typically forgotten and rarely treated as strategic. Download our PDF here.
We help clients cleanse their databases so it's easier for marketing departments to run campaigns and generate a higher return on investment. Let us do all the dirty work.
- Import lists or trade show data into Salesforce perfectly
- Verify data manually using our call center
- Clean company and contact records at the source
- Remove junk data at the source or on a batch mode
- Collect business email addresses
- Extract data from paper sources
We can also help you generate leads or qualify leads. Fill out the form on the right and request a 10 minute discovery call. You'll learn more about our data cleansing services and we'll determine if we can help you be more successful.