"We now have the data required to help manage the business in a timely manner, allow us to better predict cash flow, increase visibility for the manufacturing build and help sales handle indirect channels in a more streamlined fashion." March Networks
Most companies collect data from website landing pages, purchased lists, webinar registrations, event attendees and business cards from a tradeshow. Unfortunately, all these data sources can have different formats and different data points. Not cleaning the data prior to integration with your CRM solution can result in a mess. Not cleaning the data at the point of collection - such as your online web forms - doubles your effort, and costs, to make it usable. Data is something typically forgotten, rarely treated as strategic, and often the highest investment you'll make with the challenging ROI to identify.
We help clients clean up their CRM databases so it's easier for marketing departments to run campaigns and generate a higher return on investment. When you need to clean up your records let us do the dirty work. Here is what we can do:
- Deploy our call center to verify data manually
- Clean company and contact records at the source
- Remove junk data at the source or on a batch mode
- Collect business email addresses
- Extract data from paper sources
Beyond this, and at the same time, we can also actively qualify your leads. It's an optimal use of resources that not only delivers clean data, but rich and accurate data that is immediately actionable. Be sure to check out our capabilities in lead qualification.
OnPath is a Certified consultant and solution provider for Salesforce.com, Microsoft CRM, Pivotal and Sage Saleslogix. We provide onsite and remote support for clients in Ottawa, Toronto, Montreal and North East USA.
Talk with us about how we can cleanse your data.