"The term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data." Wikipedia
Most companies collect data from website landing pages, purchased lists, webinar registrations, event attendees and business cards from a tradeshow. Unfortunately, all these data sources can have different formats and different data points. Not cleaning the data prior to import can result in data deduplication and cause a mess in your database. Not cleaning the data at the point of collection - such as your online web forms - doubles your effort, and costs money to make it usable. Data deduplication before data migration is something typically forgotten and rarely treated as strategic.
We help clients clean up their databases so it's easier for event marketing departments to run campaigns and generate a higher return on investment. By choosing a call center outsourcing company like OnPath we can do all the dirty work. Here is what we can do:
- Deploy our call center to verify data manually
- Clean company and contact records at the source
- Remove junk data at the source or on a batch mode
- Collect business email addresses
- Extract data from paper sources
Beyond this, and at the same time, we can also actively qualify your leads. It's an optimal use of resources that not only delivers clean data, but rich and accurate data that is immediately actionable. Be sure to also check out our capabilities in lead generation.