Engagement Strategy

Effective marketing starts with the alignment of the purchase journey. This includes relevant content and marketing messages that compel influencers and decision makers to invest in your product or services.

At OnPath, we understand that successful campaigns start with this alignment. Whether you are introducing a product to a new market, upgrading or extending your product line, or finding cross-selling opportunities for your customer base, we have the expertise identify your target audience and drive them into the lead funnel. We then nurture the lead every step of the way to conversion.

What is the secret behind our success? How do we compel consumers to convert? It’s simple; we follow the Rule of Seven, which states that it takes someone up to seven times to act on an offer to download a white paper, watch a video or call back a toll-free number. That’s why we succeed every time.

State-of-the-Art Call Centers

Our team of more than 500 call center agents are capable of making thousands of calls for B2B and B2C outbound marketing programs and use a script that is optimized so that your brand message is always delivered at the standard you expect. Our agents also utilize voice assistant solution (VAS) technology, which doubles the call capacity for each agent, without compromising quality.

Inbound Calling Services

OnPath Agents handle thousands of inbound sales / product inquiries every month. We take inbound calls from 1 800 numbers, web inquires and SMS text messages. Our quick turnaround time ensures that prospects and leads covert to revenue generating customers.

We can Facilitate and Increase:

  • Customer Satisfaction
  • Customer Loyalty
  • Upselling and Cross Selling

Customer Service Offering

Even in today’s hyper-connected world, customers still prefer live assistance when dealing with an issue. Give your customers the option to talk live with a real person for their customer service issues.

  • Account and/or Card Activations
  • Billing and Payment Inquiries
  • Product information
  • Inbound Sales and Orders
  • Account and Profile Management
  • Customer Resolution
  • Escalation Handling

We also help businesses create more revenue with our sister company.