B2B Cold Calling - Is it Dead? Not according to MarketingSherpa

  

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935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” On the other hand, only 16% said that social media was effective. So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?

Join us for 29 minutes as Ardath Albee (CEO, Marketing Interactions), Jim Domanski (President, Teleconcepts Consulting) and Heather Burhan (Senior Account Executive, OnPath Business Solutions) share their strategies and tactics on how companies are using the telephone for successful lead generation.

Date: Tuesday March 1, 2011
Time: 1:00pm EST / 10:00am PST
Duration: 29 Minutes
Registration: http://www.onpath.com/video-coldcalling