CRM and the Marketing Database: Data hygiene and more
By David Kirkpatrick, Reporter at MarketingSherpa.
We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011.
Bernice Grossman, President DMRS Group Inc. Scott Holden, Senior Director, Product Marketing, Salesforce.com. Ian Rowley, Business Development Manager, Parker Software Ltd.
How important is data to B2B marketers? Grossman said, "Number one, what's happening is that B2B marketers are finally coming to grips with the fact that the most important piece of what they own is their data. It could easily be an asset line on their balance sheet."
Our experts identified five topics B2B marketers should keep in mind in 2011:
Topic #1. Data hygiene is critical
Topic #2. Act like a consumer marketer and conduct behavioral analysis
Topic #3. The repository (aka, the database) should connect Marketing with Sales
Topic #4. Social networking is a growing trend
Topic #5. Mobile computing is also a growing trend
Topic #6. Let crowdsourcing help you create marketing strategies and maintain your database
Read the full MarketingSherpa Article here.