Is Telemarketing Dead?
Does it still work for B2B lead generation? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report. This report was created from the collective wisdom of 935 B2B Marketers. Special thanks to Darryl Praill – marketing guru at DarrylPraill.com for also sharing his thoughts on the topic.
Key Take Aways:
- 32% are increasing their spend in telemarketing
- 54% are keeping the same investment in telemarketing
This means 86% of marketers are maintaining or growing their telemarketing investment.
Smaller investments are being made in Direct Mail, Tradeshows, and Print Advertising;
35% of the executives said that telemarketing is “very effective.” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%.
So what does all this mean? It means that Telemarketing is not dead because it works. Do you know why? Because it’s measurable. Senior executives have to justify to their superiors marketing spend and telemarketing continues to produce a positive ROI. Otherwise, it wouldn’t still be around.
If you have a call center team or outsourced B2B lead generation vendor but they are not producing the results you need – call us. We specialize in B2B telemarketing for complex sales and work with clients like Hewlett-Packard, American Express and Cognos IBM.
Stay tuned for our February 24, 2011 webinar about this topic.