“With a little help from my friends”

  

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I hope everyone recognizes this Beatles lyric. If not then I am once again showing my age yet the fact that I'm blogging reveals that you can teach an old dog new tricks. By the way I far prefer the Joe Cocker Woodstock live version.

1. We're way behind the rest of the world
2. Setting up the online presence is time consuming but simple
3. Physically integrating social media with other online tactics is relatively easy
4. Getting Buy in, willingness to change and participation from all the stakeholders is not
5. You can justify the cost of Social Media Marketing through tracking engagement
6. Good Marketing tools allow you track leads from engagement to the sales funnel
7. Managing and maintaining the online presence takes discipline
8. Content is King
9. Getting your friends and peers to read and share your content is tough
10. Everybody needs a little help from their friends

At the end of 6 months have we succeeded?

Our new system of marketing campaign management, combined with the marketing campaign automation tools we use today have allowed us to launch new b2b marketing programs that are coming to fruition by driving more inbound leads than ever before. In the next six month's it'll keep getting better. How?

"With a little help from my friends"