It's been more than 10 years since Marketing Automation (MA) systems hit the market. Yet people still get confused about the differences between marketing automation and email marketing. So what exactly are the differences?
Lauren Carlson, CRM Market Analyst for Software Advice, recently wrote an amazing article about this topic. For more information about systems in the market or for help in choosing one that’s right for you, check the Software Advice Marketing Automation Software Guide.
Below are some highlights from Lauren's article.
Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact.
A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers. However, while the two systems have functional parity in some areas (see Figure 1), marketing automation goes much deeper.
Four Important Differentiators
1. Process: MA attempts to convert prospects through more targeted efforts.
2. Awareness: MA systems are “aware” of more things.
3. Integration: MA systems integrate tightly with CRM systems.
4. Action: MA systems don’t just track - they act.
What Kind of Buyer Are You?
Now that you have a general understanding of each system, the next step is to take a look at your needs and resources. The three main things to consider are: complexity of your customer base, cost, and your ability to produce content.
Final Thoughts
If you're an enterprise company looking for advice about email marketing and/or marketing automation systems, contact us for a free 10 minute discovery call. We have certified experts in both marketing automation and CRM technologies. Alternatively, download the Marketing Automation Buyer’s Guide.
About OnPath
OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located throughout North America including Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility. OnPath is also a certified consulting partner for Salesforce CRM and Marketo Marketing Automation.
Ottawa Based Business - OnPath
Wins Two International Business Awards
OTTAWA, ONTARIO. January 19, 2012 – OnPath an Ottawa based company is basking in international recognition as two of its employees have been acknowledged as world leaders in the global business market. OnPath is Canada’s largest and most sophisticated sales and marketing agency serving technology, media, finance, and government clients.
Dan Scheunert, OnPath President and CEO said, "We may be situated in Ottawa,Ontario, but we have the resources, the people, and the products to successfully compete on the international business stage. This recognition of our employees comes as no surprise to our industry partners that include Google, Hewlett-Packard and American Express – they know our staff are global leaders who produce results."
OnPath Award Recipients
Nebojsa “Nash” Zgonjanin is the only Canadian recipient of the Salesforce MVP Program achievement award for Winter ’12. Mr. Zgonjanin is one of only three Canadians to be recognized in the program. This exclusive and highly valued group includes just 70 members from a skilled user base of 100,000+ Salesforce professionals. This worldwide recognition is acknowledgment for their leadership, knowledge, and ongoing contributions.
Eric Hollebone is one of only two Canadians to ever receive the prestigious recognition of Marketo Champion. Marketo selects exceptional customers and partners who have demonstrated outstanding leadership in the Marketo Community. Mr. Hollebone is OnPath’s Director of CRM and Marketing Automation.
Bruce Lazenby, President & CEO for OCRI commented that this is just one more example of why the international business community is looking to Ottawa area companies to develop solutions for their businesses. Mr. Lazenby said, “Ottawa is Canada’s high-tech capital and boasts the highest percentage of postsecondary education in the nation. The city is youthful, entrepreneurial, multilingual, cosmopolitan and ethnically diverse.Ottawa is a great place to do business because the talent pool is as wide as it is deep.”
About OnPath
OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility. OnPath is also a certified consulting partner for inbound marketing, marketing automation and CRM systems.
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Please contact: Caine Ruckstuhl, Marketing Coordinator, OnPath Business Solutions Inc.
613-842-4185 caine.ruckstuhl@onpath.com to arrange interviews.
Date: Thursday January 26, 2011
Time: 3:00pm EST / 12:00pm PST
Duration: 29 Minutes
Registration: http://bit.ly/zVVSJy
The difference between a sales technique being effective, and sounding cheesy, is often a matter of how, and when, it's used. In other words, it's all about the timing.
Join us for 29 minutes as Dan Planetta (VP Sales, Maxsys) and Cale Helmer (Director Corporate Sales Training), discuss 5 sales techniques that can be great, or make a prospects' eyes roll, depending upon the situation. Whether or not you sell a simple or complex product, in person or by phone, this webinar is for you. You’ll learn some of the most effective cheesy sales techniques that work when:
1. You’re on the phone with a new prospect.
2. You’re at the first in-person sales meeting.
3. You’re at a networking event and someone asks “what do you do?”
4. You’re following up on hot prospect that is no longer returning your calls.
5. You’re put on the spot when someone with a fancy title asks “how much will it cost?”
Register today for this hilarious and educational webinar.
About OnPath
OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility. OnPath is also a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
The difference between a unsuccessful sales rep and a successful sales rep (a.k.a. Sales Superstar) most often boils down to one thing - their mindset. That's right – the difference between a superstar and a laggard isn't necessarily territory, timing, luck, blah blah blah. They simply think differently.
In his book Secrets of the Millionaire Mind, T. Harv Eker lays out the following principles of success that separate rich and poor people, successful and struggling reps. Ask yourself to internalize these 6 principles and follow them every day.
1. Successful Sales Reps believe, "I create my life." Unsuccessful sales reps believe, "Life happens to me." Successful reps know they create their own opportunities. They never blame, justify or complain; they take the bull by the horns. Unsuccessful sales reps always have a reason or excuse about why they're struggling.
2. Successful sales reps think big. Unsuccessful sales reps think small. Superstar reps look for the Fortune 500 opportunities, and then go for the huge deals. They pound again and again and again until they have a meeting, and then a deal.
3. Successful sales reps focus on opportunities. Unsuccessful sales reps focus on obstacles. Successful reps see a "no" as an opportunity to convince and persuade. They see a hard-to-reach prospect as a challenge to overcome.
4. Successful sales reps associate with positive, successful people. Unsuccessful sales reps associate with negative people. Ever notice who on your team hangs together? Chances are, your star performers gravitate to one another – if they're ever in the office. "Successful people look at other successful people as models to learn from," says Eker. On the other hand, poor performers band together and complain about other people, how tough or slow it is out there, and wasting their work time doing other things instead of selling.
5. Successful sales reps act in spite of fear. Unsuccessful sales reps let fear stop them. Many reps fear giving presentations, making cold calls or doing anything that might end in rejection or require hard work. Thus, either consciously or unconsciously, they seek to avoid these situations. Top performers dive in and charge ahead in spite of fear or hard work.
6. Successful sales reps constantly learn and grow. Unsuccessful sales reps think they already know. Struggling reps are always trying to prove they're right. They don't like being wrong and they never read books about their profession because it might challenge their way of thinking. Always thinking you're right means that you are holding on to old ways of doing things. New ways of thinking and new ideas can give you new results – and successful sales people know this. Successful people are always improving their skills. They continue to read books about their profession, they go to seminars and they get one-on-one coaching. Successful people never stop learning and improving - that is why they are Sales Superstars.
About OnPath
Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
Jeffrey Gitomer, best selling author and sales trainer, reveals the two most important words in sales and how they can make you into the best sales person you can be.
About OnPath
Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE.
Date: Tuesday November 29, 2011
Time: 3:00pm EST / 12:00pm PST
Duration: 29 Minutes
Registration: http://bit.ly/rt3p1V
Featuring: Marc Yelle (Manager Entrepreneurship Centre, BDC) and Heather Burhan (VP Customer Care, OnPath).
Earlier this year, BDC Ottawa Branches decided that they wanted more qualified leads to help drive their sales engine. Once again they engaged OnPath to provide lead generation and appointment setting services to help fuel more opportunities with small to medium size businesses looking for financial solutions like those BDC offers. OnPath continues to offer BDC a proven program that delivers superior results from Bi-Annual Business Development Campaigns. Join us for 29 minutes as Marc Yelle (Manager Entrepreneurship Centre, BDC) and Heather Burhan (VP Customer Care, OnPath) discuss the strategies and tactics BDC Ottawa used to get 53 leads in 20 days. You'll learn:
1. What it takes to implement a successful program for your branch.
2. What results you can expect.
3. How much it costs.
If you're interested in fine tuning your sales engine, don't miss this event.
About OnPath
Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The meeting is 9am to 11am at Adobe's Ottawa office in the Algonquin Room which is on the 11th floor of the Adobe tower. The host for this meeting is Tim Rees, Adobe.
Register Here: http://bit.ly/vKyKQl
The agenda for the meeting is as follows:
1. Salesforce 101: Eric Hollebone & Nebojsa (Nash) Zgonjanin of OnPath Business Solutions - Custom settings - Salesforce time savers and under used features. How, where and why custom setting might help you save significant time and effort when creating field defaults, formula and validation rules. We will explain custom settings, the use cases and present a short demo on the subject.
2. Deep Dive Presentation: Tim Rees from Adobe - Salesforce.com @Adobe. Salesforce.com is now @Adobe , during 2011 Adobe rolled out the first phase of Salesforce.com deployment. Tim will discuss the project and the challenges of enterprise CRM deployment.
3. Group Think: Open Questions & Answers. Please bring your Salesforce related questions. Hopefully others in the meeting will also be able to help you with your questions.
The Adobe office is at 343 Preston Street. Note: When you click on the "Click to RSVP" on this email; there is a link to google map for Adobe's office. As for parking, there is only Paid Parking. There is public parking at Adobe. Enter parking garage from the Rochester Street entrance and park in the tan area on P2, P3 or P4. There is also meter parking on the street.
Register Here: http://bit.ly/vKyKQl
About OnPath
Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting for enterprise clients who sell complex products and services. Our clients are located in USA, Canada, Ottawa, Toronto and Montreal. OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
Featured Panelists: Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training).
Date: Thursday November 17, 2011
Time: 1:00pm EST / 10:00am PST
Duration: 29 Minutes
Registration: http://bit.ly/viqscn
Overview: Calendar year-end is fast approaching. What is your marketing department doing to help sales build a winning sales funnel for the new-year? Are they taking leadership to help sales close the year-end plus drive the pipeline for 2012? Join us for 29 minutes as Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training) discuss quick-hit marketing tactics that will help sales build a winning funnel for the new-year. You’ll learn:
• How to identify HOT opportunities in Salesforce.com and Google Analytics.
• How to build a process and calendar for creating more sales leads in 2012.
• How to convince sales that they also need to focus on the new-year.
If you’re interested in starting the new-year with a bang, don’t miss this event.
Free Registration: http://bit.ly/viqscn
No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets.
Below is an additional excerpt about the formula from Brian Tracy's blog.
Imagine that it’s possible for you to earn 10 times your current annual wage. If you’re earning $25,000, imagine for a moment that it’s possible for you to earn $250,000, a 1,000 percent increase. Here is what you need to do.
1. Believe in Yourself
The first reaction of most people to that exercise is to smile briefly and then to begin thinking about why it isn’t possible. One man said to me, "If you knew how many years it’s taken for me to get to what I’m earning today you wouldn’t be suggesting that I could earn 10 times as much."
2. There Are No Excuses
Mark Twain once wrote that there are a thousand excuses for every failure but never a good reason. The tragedy of the average person is that whereas his or her main preoccupation seems to be money, or the lack thereof, the average person has the inherent potential to earn far more than he or she is earning currently.
3. Can Someone Be 10x Better?
Is the manager earning $250,000 per year ten times as smart as the manager earning $25,000? Ten times as experienced? Does he or she work 10 times harder? Of course not. None of these are physically or mentally possible, but there are people in every business earning many times more than others with the same average age, experience and intelligence.
4. I.Q. Doesn’t Really Matter
In fact, a few years ago in New York, a thousand men and women were selected at random and tested for I.Q. Between the one having the highest I.Q. in this sample and the one with the lowest, there was a difference of only two and a half times. But between the person earning the most, who by the way, was not the one with the highest I.Q. and the one earning the least, who was not the one with the lowest I.Q., there was a difference of 100 times in income.
5. Action Exercises
Here are two things you can do to start increasing your income. First, identify the highest earning, most successful people in your field and find out what it is that they are doing differently from others who aren’t doing as well. Copy them every day. Second, set a goal to double your income over the next two or three years and then figure out what you’ll have to do to achieve it. Get started!
About OnPath
OnPath helps enterprise companies in Ottawa, Toronto and Montreal develop more effective lead generation programs for complex products and services. OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.
Live Webinar: http://bit.ly/qkKPks
Date: Friday October 21, 2011
Time: 1:00pm EST / 10:00am PST
Duration: 29 Minutes
Featured Panelists: Francine Lortie (Associate Director Marketing, Bell Canada) and David Hayes (VP Sales, OnPath Business Solutions).
Year-end is fast approaching. What is your marketing department doing to score some quick year-end revenue hits? Will you be a Sales savior? Join us for 29 minutes as Francine Lortie (Associate Director Marketing, Bell Canada) and David Hayes (VP Sales, OnPath Business Solutions) discuss quick-hit marketing tactics that will help you drive sales before the end of 2011. Learn:
1. How to best analyze your database to identify HOT opportunities.
2. How to package and promote a quick hit year-end campaign.
3. How to get sales buy-in.
If you’re interested in finding some heroic arrows to use before the calendar year-end, then don’t miss this event. Register for the webinar at the link below.
Register Here:
http://bit.ly/qkKPks
About OnPath
OnPath helps enterprise companies in Ottawa, Toronto and Montreal develop more effective lead generation programs for complex products and services. OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa, Toronto and Montreal.