500 sales leads every 90 days for six consecutive quarters!
This is how many qualified sales leads we generated from a B2B lead generation campaign for a large enterprise technology client. The minimum quota is 500 qualified sales leads every 90 days. We have been successful in exceeding this quota for six consecutive quarters. Some of our clients include Fortune 500 companies like Google, Hewlett-Packard and American Express.
According to SiriusDecisions, 35% of the leads being worked shouldn't be worked. In addition, only 55-60% of sales reps actually make quota. That clearly means the sales reps need more training in Sales Methodologies to know how and when to work the leads. It also means that sales reps are not very good at B2B lead generation. The reason is because they often get tied up in only working deals that are ready to close within 90 days.
OnPath is located in Ottawa Canada and has a NATO secure facility that ISO 9001 certified. Many of our clients are located in Ottawa, Toronto and Montreal. Let us do all the B2B lead generation and appointment setting for you so your sales reps can be more successful. We have a 120 seat call center telemarketing team that can do all the dirty work for you. And, even more, let us help you understand your funnel math so that you can better forecast, and better establish appropriate sales rep quotas.
Our clients enjoy a 30% to 60% conversion rate of qualified sales leads when they hire us for their B2B lead generation and appointment setting. Even though we cannot control what happens after a lead is handed off to a client, our conversion rate of leads to closed sales still surpasses the industry average of 20%. Whether you're looking for a quick boost in B2B lead generation or an ongoing campaign to keep the sales pipeline full, we can help.
One final thought - B2B lead generation and appointment setting isn't only about developing active sales leads today, it's also about nurturing opportunities for tomorrow and beyond.