"More than 83% of marketers use email as part of their campaigns. Sending emails to targeted customer lists continues to top the checklist for generating business-to-business sales leads." MarketingSherpa
Still, there are many hurdles to producing an effective email marketing campaign. Some of the issues are compliance with anti-spam legislation, overcoming spam filters, effective targeting, list procurement, and integration with CRM and your website.
At OnPath, we take care of the heavy lifting by offering a turn-key managed email, lead nurturing and event marketing service. Our development team can help you build more effective email templates, create compelling copy, generate complementary landing pages for your email call-to-action, automate email messages, schedule follow up emails for lead nurturing and event marketing plus build a custom notification work flow that's triggered by specific recipient actions.
Below is a brief list of things we can do:
- Deliver higher quality leads for sales
- Provide a complete view of email recipient interactions
- Market to channel partners using partner campaigns
- Maximize webinar attendance with automated email
- Integrate results of your email campaigns with CRM
Beyond that, we measure and report the results of every campaign. You'll always know the impact your campaign made. Further, if you integrate the email services with our Voicemail Drop or Fax OnDemand automated marketing capabilities, you can create a complex lead nurturing and event marketing campaign that is completely automated. The sky, and your imagination, is the only limit when you work with OnPath on your email strategy.