Demand Generation

demand generation

"I have always faced the challenge of generating enough quality leads to achieve revenue targets. I have worked with many firms over the years, with mixed results. That was until I started working with OnPath." Direct IT Corp  

For complex products and services, it can be a challenge to have effective, multi-touch call center telemarketing programs that both educate your prospects and generate a high volume of qualified sales leads. Cold calls and scripted call center telemarketing campaigns can turn high-value prospects away, while traditional print and email marketing is often hit and miss. Ironically, all of these tactics are excellent options. They simply need to be implemented and executed strategically to ensure maximum demand generation marketing results.

We use B2B lead generation and appointment setting strategies that work for your industry. From influencing opinions early in the buying cycle to lead nurturing, we hand off qualified B2B leads and appointments to sales teams. Our programs shorten complex sales cycles and produce a greater return on investment.

Check out some of our results:   

  • 15,000 sales in eight weeks
  • 150 qualified sales leads in less than 90 days
  • 215 SMB finance sales leads within 60 days
  • 1000 new sales appointments set in 12 weeks
  • 8000 new B2B sales prospects identified in 12 weeks

If you need more sales leads, if your current call center telemarketing team is not generating sufficient activity, or if you require seasonal assistance, OnPath can rapidly assemble and execute guerrilla B2B lead generation programs. Our infrastructure, best practices, and proven methodologies enable our results to consistently exceed organically grown teams. Let us prove it.